Blog

Chinese visitors expect more future tech for shopping in theme parks

June 27th 2017

Chinese visitors are increasingly expecting to use futuristic technology when they go shopping in theme parks, research by Omnico has found.

According to the second Omnico Theme Park Barometer, 97% of consumers in China want to use futuristic technology when they go shopping in theme parks; 54% want to use virtual reality (VR) headsets so they can see how they might look wearing clothing or other accessories, while 36% want to use augmented reality software to bring products to life on their smartphones.

Source: Marketing Interactive