Li Ka-shing invites shoppers to touch and feel their way through his mall in virtual reality

July 3rd 2017

Hong Kong’s wealthiest businessman Li Ka-shing has installed the city’s first tactile virtual reality game in his Hung Hom shopping mall, using technology and enhanced experiences to compete with e-commerce and lure shoppers back to arcades.

Nomadic VR, a California-based developer of virtual reality games that can be touched and felt, will make the game available at Li’s Wonderful Worlds of Whampoa mall for free from June 29 to July 9. Available for single players, users can touch and feel their way through an obstacle course, in the safety of a 600-square-foot booth at the mall. Li’s private investments fund Horizons Ventures is the lead funder of Nomadic.

Source: SCMP